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Mr. ΒιΆΉΝψ Clarifies Involvement Following Recent Media Reports

Jan 21, 2026Mr. ΒιΆΉΝψ

January 21, 2026 – Mr. ΒιΆΉΝψ

Montreal, Quebec β€“ Following recent media coverage referencing Mr. ΒιΆΉΝψ in connection with an ongoing criminal investigation, as well as recent acts of vandalism targeting one of our Laval locations, Mr. ΒιΆΉΝψ’ Head Office wishes to provide the following clarifications.

Mr. ΒιΆΉΝψ is a proud Canadian company founded over 20 years ago on values of family, community, and integrity. Our mission has always been to create joyful moments through our products while fostering safe, welcoming environments in every community we serve.

Recent reporting has suggested that an individual known to law enforcement may have been associated with criminal activity and had allegedly operated within proximity to one of our Laval restaurants. Mr. ΒιΆΉΝψ categorically denies any business, financial, or operational ties to this individual or to any criminal organization.

All Mr. ΒιΆΉΝψ franchise locations are independently owned and operated under strict franchise agreements and compliance requirements. At no time has Head Office authorized, condoned, or been aware of any alleged activities described in media reports. We are deeply concerned by the implications of these claims and wish to reassure the public that Mr. ΒιΆΉΝψ has no involvement whatsoever in such matters.

In recent weeks, the Laval location has also been the target of repeated acts of violence and vandalism, resulting in property damage. Thankfully, no injuries have occurred. These incidents are being actively investigated by law enforcement, and we are cooperating fully with authorities.

In response, Mr. ΒιΆΉΝψ has taken the following actions:

  • Maintained open communication with law enforcement and offered full cooperation

  • Reviewed and reinforced internal franchise compliance and oversight protocols

  • Engaged directly with the franchisee to reaffirm contractual obligations, operational standards, and safety requirements

Mr. ΒιΆΉΝψ remains committed to protecting the trust of our guests, franchise partners, employees, and the communities we serve. Any actions or individuals found to compromise that trust will be addressed promptly and decisively.

β€œOur brand is built on community values and the simple joy of sharing sweet moments together. We strongly reject any suggestion of links between Mr. ΒιΆΉΝψ and criminal activity and remain fully committed to operating with integrity, transparency, and respect across our entire network,”
β€”&²Τ²ϊ²υ±θ;Tom Bountis, President and Chief Executive Officer, Mr. ΒιΆΉΝψ Canada

We sincerely thank our customers and partners for their continued support during this time. Mr. ΒιΆΉΝψ will remain focused on what we do best: delivering fun, fresh, and delicious experiences in a safe and welcoming environment.

Media Contact:
Christine Taouk


Mr. ΒιΆΉΝψ Head Office